Are you overwhelming your audience with too much information? Rambling diatribes peppered with industry buzzwords and statistics may invoke a near-fatal case of information overload and prevent you from capturing the hearts and minds of your audience. Instead, create simple, powerful, memorable messages that will resonate and achieve your desired effect.
Most employers understand the value of insuring themselves against general liability and property claims, but statistically, businesses are more likely to face an employment practices liability insurance claim alleging wrongdoing by your company, your employees or you. Are you prepared if it should happen to you?
If your business has a website, or even just sends out an email, your data is at risk of theft. If your data is breached, you are legally liable. And if you are sued, you are responsible for legal fees, court-ordered settlements and other court-related fees. You will also be required to notify customers of the breach and pay for credit monitoring services for them. Lastly, you’ll probably have to hire a PR firm to help mitigate the damage to your reputation — if you are still in business. “Most companies don’t feel they are at risk, especially smaller companies,” says Joe Haney, CEO of Sterling Insurance. “But it’s even easier to attack small companies, because they don’t have the level of security that larger companies do. Smaller companies often don’t feel like they are a target, but if you have laptops, if you store customer information, if you accept online payments, if you are connected to the Internet, your business is at risk.”
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